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PROJECT101 · Est. 2026
FALL WINTER SEASON 2026 ON COLLECTION NOW
2026 · Identity Over Trends

Built to stand Apart

Born in Indonesia, PROJECT 101 is an independent streetwear label shaped by contemporary Asian street culture, driven by individuality, and defined by it's own creative identity.

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Identity Over Trends●Identity Over Trends●Identity Over Trends●Identity Over Trends●Identity Over Trends●Identity Over Trends●Identity Over Trends●
010203040506
The Study of Extinction

Built From What Remains

1 → 0 → 1. A Cycle of Reinvention
Unconventional by nature. Unrestricted by definition.
Unconventional by nature. Unrestricted by definition.
Culture / Issue 001

NOT MADE TO FIT IN

Fashion has never been about fitting into a single definition. From unconventional silhouettes to unexpected details, PROJECT 101 explores the space between street culture, experimentation, and individuality.

Influenced by the evolving streetwear scenes of China and Vietnam, we draw from a generation that challenges conventional styling and reimagines how clothing can be worn.

We don't believe in dressing by the rules. We believe in creating room for new perspectives, different expressions, and identities that refuse to be defined by trends.

ON EXPERIMENTAL STREET CULTURE AND SELF EXPRESSION
Beyond the label. Beyond the price.
Beyond the label. Beyond the price.
Design / Issue 002

PREMIUM ISN'T A PRICE TAG.

Premium is often defined by a number. We see it differently. To us, it begins with the decisions behind a garment — its proportions, material, construction, and finishing.

From the weight of a fabric to the placement of a single stitch, every detail contributes to the way a piece looks, feels, and expresses its character.

Our approach isn't about excess. It's about intention. Creating pieces where thoughtful design and distinctive details speak for themselves.

ON MATERIALS, CONSTRUCTION, AND INTENTION
Influenced By Culture. Driven By Individuality. Defined By Character.
010203040506
The Visual Archive

AN ARCHIVE OF EXPRESSION.

A visual record of collections, campaigns, and creative explorations.
THE FIRST EXPRESSION
Genesis 01 · THE FIRST EXPRESSION
NO RULES. JUST EXPRESSION.
UNFILTERED · NO RULES. JUST EXPRESSION.
EVERYDAY, REDEFINED.
THE UNIFORM · EVERYDAY, REDEFINED.
BEYOND THE EXPECTED.
DISTORTED REALITY · BEYOND THE EXPECTED.
Est. 2026

An ongoing exploration of style, culture, and individuality.

BUILT FOR THE STREETS.
OFF THE GRID · BUILT FOR THE STREETS.
DIFFERENT IDENTITIES. ONE MOVEMENT.
THE COLLECTIVE · DIFFERENT IDENTITIES. ONE MOVEMENT.
THE NEXT WAVE IS HERE.
NEW GENERATION · THE NEXT WAVE IS HERE.
IDENTITY IN MOTION.
NO FIXED FORM · IDENTITY IN MOTION.
Each collection marks a different perspective. Together, they form the evolving visual identity of PROJECT 101.
GENESIS 01 / THE FIRST COLLECTION

WEAR YOUR IDENTITY.

Style has no fixed definition. Explore pieces designed for individuality, expression, and the freedom to stand apart.

Explore the CollectionPROJECT 101 — Identity Over Trends.